U.S. HISPANIC
Telehit: We are a concept and format, not just music laboratory
Maribel Ramos-Weiner| 2 de enero de 2018
Carlos Murguía de Telehit augura un 2018 de mucha producción
Carlos Murguía, general producer of Telehit, rated this signal as a concept and format laboratory that recently launched its application for mobile devices, thus closing the second stage of the channel’s relaunching. He mentioned the interest in generating documentaries and animation projects.
Since the relaunching in October this year, Telehit continues its bet on new strategies, not just to favor its audience in pay TV and digital, but also its advertisers and that way create a custom-made product. The projects that support this include the launching of the second screen application for mobile devices, the 19 programs already released, and for 2018, the intention of expanding genres that include documentary and animation.
“We have everything for everyone, but the most important part the Telehit platform had to polish was the application we launched for iOS and Android, in the aim for the audience to interact with all the programs and the musicals. It is the second screen,” commented Carlos Murguía, general producer of Telehit, a Televisa Networks signal.
He explained that the purpose of generating short formats, managing to have 19 programs only in this end of the year, is to offer commercial partners a specific array of products for their brands.
To end, he mentioned the interest in broadening formats and exploring animation and documentaries, capturing new talent, as well as closing alliances with independent producers. “That way we will prove that we are a concept and format, not just music laboratory”.
Contactos
Diario de Hoy
Noticias relacionadas (14)
18 de septiembre de 2015
Telehit: In 2016 we will close the Logout cycle with a second season
8 de septiembre de 2015
Telehit: We are an important platform for music and Pepsi Music is proof of that
27 de febrero de 2015
Telehit looks for a new host in the reality show New Generation
2 de diciembre de 2014
Televisa Networks: Continuing to produce original series on Telehit
26 de agosto de 2014
Telehit continues its internationalization filming specials worldwide
29 de abril de 2014
Telehit: We want to produce more series and strengthen our digital platform
21 de noviembre de 2013
Televisa Networks: Premios Telehit 2013 were a multiplatform success
12 de noviembre de 2013
The Sixth Annual Telehit Awards will celebrates network´s 20th anniversary
20 de noviembre de 2012
Videos relacionados (5)
15 de diciembre de 2017
Carlos Murguía de Telehit: Somos un laboratorio de conceptos y formatos no solo de música
5 de octubre de 2017
