U.S. HISPANIC
Susan Malfa new EVP National Advertising Sales and Marketing for Liberman Broadcasting’s Estrella TV
Maribel Ramos-Weiner| 28 de mayo de 2015
Malfa most recently was SVP at NBCUniversal Lifestyle Group
Liberman Broadcasting, Inc. hired Susan Malfa as EVP National Advertising Sales and Marketing for its top-rated Spanish language television network, Estrella TV. She replaces Judy Kenny in the position and her direct report is Winter Horton, Winter Horton, COO Liberman Broadcasting.Malfa most recently was SVP at NBCUniversal Lifestyle Group overseeing Bravo, Oxygen, Style, Sprout Media and Women at NBCU. She brings a strategic approach selling target audiences across all video screens informed by audience insights, providing relevant marketing solutions for advertisers. We have always prided ourselves in being able to attract the top talent in the industry and with Susan Malfa joining, we are taking that to the next level. Her extensive experience in network sales and digital media is a perfect fit with the new initiatives that we announced at our Upfront event including the new iTestigo show that marries social media and user generated content with broadcast television and the launch of the new multi-channel network, Fenomeno Studios, says Winter Horton, COO Liberman Broadcasting.
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