U.S. HISPANIC
Super Bowl 50 on ESPN Deportes posted a 51% household audience increase over last years Spanish-language presentation
Maribel Ramos-Weiner| 9 de febrero de 2016
ESPNDeportes´ Álvaro Martín, commentator and Raúl Allegre, analyst
ESPN Deportes for the first time the exclusive Spanish-language home of the Super Bowl posted a 51% household audience increase over last years Spanish-language presentation. It was also ESPN Deportes the biggest non-soccer audience in its 14-year history with the Denver Broncos defeating the Carolina Panthers 24-10 in Super Bowl 50. The network averaged 268,000 Hispanic household impressions and 472,000 viewers (P2+), based on a 1.8 rating according to Nielsen.In addition, Super Bowl 50 on ESPN Deportes was the most-watched non-soccer event ever on Spanish-language pay television, behind only the 2014 Super Bowl.The new mark for ESPN Deportes excluding soccer is 33 percent larger than the previous best the Premier Boxing Champions event on August 29 last year with an average of 355,000 viewers.On WatchESPN, Super Bowl 50 delivered ESPN Deportes fifth-most-watched event ever, attracting an additional 5,600 average minute impressions to the TV audience, 29,000 unique viewers and a total of 1.5 million minutes viewed. It is the most-watched, non-soccer event for ESPN Deportes on WatchESPN trailing only four UEFA Champions League matches.
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