U.S. HISPANIC
SoundCloud Unveils the Stories Behind the Mexican Music Revolution Presented by Toyota
21 de febrero de 2024
SCENES, the music discovery docu-series, is making a triumphant return in 2024. This season, SCENES: Música Mexicana, presented by Toyota dives into the heart of one of the fastest-growing music genres, the youth-led acoustic scene Regional Mexican Music (RMX). Spotlighting the Mexican artists and communities that have erupted on SoundCloud and continue to shape the cultural landscape, thriving creators Ivan Cornejo, DannyLux, Conexión Divina, Xavi, and Jasiel Nuñez take center stage in revealing the captivating stories behind the explosion of RMX on SoundCloud.
Using proprietary data, including early charting metrics, notable and sustained chart presence, creator-fan relationships + interactions, and more, we’re tracking the artists that have contributed to the explosion of RMX, a scene that’s seen nearly three times as many plays since 2019.
“This partnership is a testament to SoundCloud and Toyota’s shared vision of empowering artists whose passion for their community and determination to push boundaries are leading them to new heights,” states US Brand Partnerships Director at SoundCloud, Andrea Ropp. “We’re especially thrilled to elevate Mexican American artists who are proud of their culture and are deeply impacting communities worldwide.”
Through interviews and music from innovative artists Ivan Cornejo, DannyLux, Conexión Divina, Xavi, and Jasiel Nuñez, SCENES explores the cultural evolution occurring within the SoundCloud community.
“The creation of this first Latino-focused docu-series with SoundCloud aligns organically with Toyota’s commitment to supporting emerging artists and championing music discovery,” shares Alex Chau, Brand Media Manager, Integrated Marketing Operations for Toyota Motor North America. “These artists are taking the genre to new heights, elevating Latino culture and their community through their sounds. We’re excited to share this with fans and proud to join SoundCloud on this musical journey.”
