U.S. HISPANIC

Somos TV: Next phase are HD and the launch of the new pay-TV channel Klavo

Maribel Ramos-Weiner| 10 de mayo de 2012

Somos TV is satisfied with its two pay-TV channels in the U.S. Hispanic market, ViendoMovies and Semillitas.“We entered the market with the two channels and they have been key to developing the credibility of Somos TV. Our strategy has been serious and consistent and the quality of the product is competitive against the best in the market,” says Luis Villanueva, CEO & president of Somos TV.He is particularly happy with the growth of Semillitas. The channel signed distribution agreements with major cable companies in the U.S. and Puerto Rico and it’s currently in negotiations for additional distribution. ViendoMovies, which launched in 2006, it’s already a popular channel with wide distribution and has become a prestigious name in Spanish-language film.Villanueva says the next step is upgrading to high definition. “We’ve made progress and will be able to offer soon,” he added.Klavo, the group’s third channel, will launch in the third quarter of 2012 with a test signal. “It is geared towards Latino males, which surprisingly is the only multicultural market with a male majority,” added Villanueva.Klavo will be headed by Armando Chirinos and will feature original Spanish-language programming from the main producer countries, especially from Mexico. It will feature a balanced mix of sports, movies, current events, documentaries, series, and an attractive female presence, all packaged in a hip and current fashion.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.