Somos TV: Launch of Semillitas in Central America elevates the brand

According to José Antonio Espinal, VP and COO of Somos TV, the recent launch of the company’s children’s channel Semillitas in Central America is great news because it elevates the brand.“We continue to have conversations in Mexico and some Caribbean markets because we know Semillitas is well liked. We are now only in Panama and Central America,” Espinal told PRODU.ViendoMovies, another company channel, was launched on DIRECTV in the U.S., bringing its distribution at a national level.“ViendoMovies continues differentiating itself by its quality. It’s spearheads our client’s acquisition strategies precisely because of the quality of its content, because it’s current and it’s packaged extremely well,” he added.Regarding Klavo, the group’s third signal, Espinal said we would make announcements soon: “We’ll be celebrating a good occasion.”