U.S. HISPANIC
Somos Next launches its brand FlixLatino for the OTT market in the U.S.
Maribel Ramos-Weiner| 5 de febrero de 2015
Somos Next launches its brand FlixLatino for the OTT market in the U.S.
Somos Next, LLC, a new company focused on the development and exploitation of audiovisual content in the Spanish Over The Top (OTT) market, launched its brand FlixLatino to commercialize its catalog of contemporary films. This collection of over 400 films originally produced in Spanish, all theatrically released in their countries of origin (Mexico , Colombia , Argentina, Spain, Chile, Venezuela and others) today are served directly to consumers on different distribution platforms over the Internet in the United States. It is important for us (and for those who are dedicated to international content distribution) to create brands that help the audience identify the good quality of our catalogue; therefore, FlixLatino will be our spearhead for films targeting these new markets. We invest significant resources in our selection and acquisition efforts and need a familiar symbol that communicates to our audience the value of our product. FlixLatino will enjoy broad marketing support in the online environment and social communities, in order to stimulate consumption and knowledge of the catalogue owned by Somos Next, said Luis Villanueva, CEO and president of Somos Next. Somos Next has distribution agreements using its brand FlixLatino with various market players such as DIRECTVs Yaveo platform, among others, and is moving forward with negotiations with several distributors in the market. FlixLatino also has a YouTube channel, where the public can rent movies in United States. We are thrilled with the positive response from the market. We count on a growing catalogue that will continue to develop due to our expertise in the distribution of Spanish cinema, stated Villanueva.
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