U.S. HISPANIC
Somos Next caters to the OTT market with its brands FlixLatino and Pingüinitos
Maribel Ramos-Weiner| 16 de octubre de 2015
The company Somos TV has a successful career path in the US Hispanic market, with presence in pay TV. Now, following the current trend, it also taps the OTT field through Somos Next. The OTT channel Pingüinitos, present in YouTube, is the companys most recent initiative in this area. It is oriented to 0-5 year old children. The contents of Pingüinitos are short format series, 2 to 7 minutes per episode, in neutral Spanish. We must be covered in the all the media and every platform. These last years, we have grown a lot and it is another way to reach users with the same content quality as always. OTT has opened and its important. There is data that proves that Hispanics are active in the OTT consumption market, especially through mobile devices. We are a company devoted to the Hispanic market and we have to be aware of these trends, OTT is one of them, expressed Luis Guillermo Villanueva, COO, and José Antonio Espinal, Business Development VP at Somos Next (FlixLatino and Pingüinitos).Espinal announced that they are distributing contents via OTT to the platforms that are in the market in that business. Whenever we can, we distribute these contents branded as FlixLatino and Pingüinitos. Until now we are distributors. We have already closed several deals, always aiming to keep our brand. We know that in OTT brands are very important. Villanueva said the company model is mainly digital distribution of the catalogue among their clients. Other business models are VOD where we have a page, the YouTube channel FlixLatino, in which people can purchase an HD film for US$2.99 and US$0.99 if it is SD, to raise awareness about these contents. That is where we are seeing the possibility of having our own SVOD platform.They already have contracts with Amazon, DIRECTV and other players in the market.
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