U.S. HISPANIC
Simulcast premiere of Metástasis across Univision, UniMás and Galavisión reaches 3.4 million Total Viewers 2+
Maribel Ramos-Weiner| 10 de junio de 2014
The premiere averaged 2.1 million Total Viewers 2+ and 1.2 million Adults 18-49 during its simulcast on Univision, UniMás and Galavisión at 10pm
The premiere of Metástasis, the Latin American adaption of Breaking Bad produced by Sony Pictures Television, on Sunday, June 8 reached 3.4 million Total Viewers 2+ who tuned in to all of part of the one-hour broadcast and averaged 2.1 million Total Viewers 2+ and 1.2 million Adults 18-49 during its simulcast on Univision, UniMás and Galavisión at 10pm.The one hour broadcast of Metástasis also out-performed Telemundos Nuevo Día Especial La Voz Kids special (10:18pm11pm) by strong margins across all key demographics, including Total Viewers 2+ (+47% Adv.), Adults 18-49 (+68% Adv.) and Adults 18-34 (+44% Adv.). Locally, the simulcast of Metástasis on UniMás and Univision stations had higher viewership than any other broadcast station in time period in Los Angeles among Adults 18-49 and Adults 18-34.Additionally, the finale of La Viuda Negra which also aired on Sunday, June 8 (8pm10pm) reached 4.6 million Total Viewers 2+, who tuned in to all or part of the two-hour simulcast broadcast across Univision, UniMás and Galavisión.Locally, the simulcast finale of La Viuda Negra on UniMás and Univision stations had higher viewership than any other broadcast station in the time period in Los Angeles among Adults 18-49 and Adults 18-34.The simulcast finale also had higher viewership than the Telemundo, Azteca, MundoFOX and Estrella stations combined in Sacramento among Total Viewers, Adults 18-49 and Adults 18-34; Houston among Adults 18-49 and Adults 18-34; and Los Angeles among Adults 18-34.
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