Rubén Mendiola of Comcast: Xfinity Latino Entertainment Channel has been a great success

Rubén Mendiola, VP and general manager for Multicultural Video Services at Comcast explained to PRODU how the launch of Xfinity Latino Entertainment Channel has skyrocketed Hispanic VOD consumption.“The Xfinity Latino Entertainment Channel has been a real success. The channel is distributed to more than 18 million customers. Every week we give subscribers recommendations of what to see in Spanish within the entire Latino programming that Comcast offers,” Mendiola said. One outcome is that the company’s consumption of Hispanic VOD has skyrocketed. “Because we allow people to discover what to watch and explore their options. This is one element that distinguishes us at Comcast, which raises the value of what people receives for what they pay. Last year we doubled the hours and options available on demand and online.”He indicates that numbers have soared substantially not only consumption but also in Latino subscribers who had no Spanish channel package before.“I think Xfinity Latino Entertainment Channel is a space that was needed and that our subscribers will get a lot of value because it helps them discover all the programming options within the Hispanic package that they didn’t know were there before,” he points out.Also Comcast made significant adjustments in its Hispanic channels grid by removing 10 signals that were replaced by content of greater demand the end of last year. This also has proven to be a success.