U.S. HISPANIC
Roku surpasses 70 million active accounts globally
Maribel Ramos-Weiner| 6 de enero de 2023
Roku Surpasses
Roku platform kicks off 2023 with many more active accounts globally, exceeding 70 million, after gaining just over 10 million in 2022. Globally, streaming hours were 23.9 billion in Q4 and 87.4 billion for full-year 2022, a 19% increase year-over-year. Roku remains the #1 TV streaming platform in the US, Canada, and Mexico based on hours streamed.
“As consumers continue the shift to TV streaming, we’re excited that a growing number of people are taking the journey with Roku, and we’re proud to reach this meaningful milestone today. Roku is laser-focused on delivering affordable, easy-to-use products and an operating system that makes streaming accessible to all. We look forward to continuing to bring innovative and delightful experiences to more and more viewers this year,” said Roku Founder and CEO Anthony Wood.
In 2022, time spent streaming surpassed cable for the first time, according to Nielsen. And eMarketer predicts in 2023 less than half of US households are expected to have legacy pay TV, providing an opportunity for increasing streaming adoption.
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