Rodrigo Fernández of Azteca brings a new take on Mexico’s primetime

Mario San Román, General Director of Azteca, and Roberto Romagnoli, VP of Entertainment and Production, spoke about the rise of Rodrigo Fernández.They talked to PRODU in New York during the Azteca America upfront.“Rodrigo comes with programming ideas never before seen on Mexico broadcast TV,” said Romagnoli. San Román emphasized Fernández has a lot of experience and has been a great asset from ever since he joined the company, when Grupo Salinas acquired part of government-run TV.Fernández was in Los Angeles at the screenings.