Rick Rodríguez to lead Meruelo Media’s television and studio initiatives

Meruelo Media announced that Discovery Networks alumni and highly-regarded executive Rick Rodríguez has been named general manager for Meruelo Television. In addition to overseeing programming, production, promotions and operations for the company’s Super 22 channel, he will develop distribution and content strategies for its national expansion alongside Meruelo Media’s entertainment production business unit.”Rick brings a new dimension to our management team. He brings passion, global television experience, an impeccable reputation and a proven track record of developing and implementing winning programming strategies in a wide assortment of genres. We’re thrilled to have Rick’s expertise on our team as they’re all critical in an ever-changing and challenging media business environment,” said Otto Padrón, president of Meruelo Media, to whom Rodríguez will report. “I’m delighted at the opportunity to grow Meruelo Television and launch the first US Hispanic Super Station. As both the entertainment capital of the world and the US’s largest Hispanic population center, Los Angeles is the ideal launching pad for a new channel concept that caters to the interests and needs of the region’s Latino audience with original programming featuring a fresh point of view, authentic voices and an aspirational mission,” Rodríguez said.