U.S. HISPANIC

Reinvention started the moment we abandoned the studio

Maribel Ramos-Weiner| 2 de octubre de 2020

Beatriz Montalvo de CNNE

According to Beatriz Montalvo, Creative Director and Brand Strategy at CNN en Español, the reinvention of the channel started the same moment they abandoned the studio and continues daily.

“All of us in the industry are writing the new “style manual”. This is what homemade television aesthetics is for. I think that all my colleagues in communication media are looking for new ways to exercise their art based on the conditions from where content is being created, what appeals most to consumers, and lastly, what the other creative directors in the field are doing,” she expressed.

She mentioned that the role of the art or scenery director is changing each minute! “Writing a new style manual regarding aesthetics and graphism. There are no established laws or rules to follow. This is a unique opportunity for me and for my colleagues. In the future, there will be a “before” and an “after” the pandemic. And an important part of that difference will exist in the way content is presented to the consumer. I think the days of big studios with camera shots made from far away are over. Consumers are seeking to have information delivered to them in a more natural, organic, and personal way. We are eliminating the barrier between the presenter and his followers on all the platforms: TV, digital and social media”.

After the pandemic, Montalvo comments that everyone has to do more with less and be creative with what is available to them. “Being more self-sufficient and, mainly, observing and learning from who consumer our product,” she ended.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.