U.S. HISPANIC
Raúl Alarcón of SBS: We have acquired KTBU-TV of Houston
Marcela Tedesco| 4 de agosto de 2011
Raúl Alarcón, CEO, SBS
Spanish Broadcasting System, Inc. (SBS) announced the acquisition of KTBU-TV and other television assets serving the Houston, Texas market from U.S. Farm & Ranch Supply Company, Inc. for an aggregate purchase price of approximately $16 million.SBS began operating the station on August 2nd, 2011. This station will be the third owned and/or operated MegaTV facility in the U.S., in addition to WSBS-TV in Miami and WMEI-TV in Puerto Rico.KTBU-TV is a full power television station reaching approximately 1.8 million households in the Houston DMA through its over-the-air, cable and satellite distribution platforms. Houston is the 4th largest Hispanic market in US.Since SBS launched MegaTV five years ago, the network has expanded its distribution to 5.6 million households via over-the-air affiliates in seven cities throughout the U.S. and Puerto Rico, as well as cable (AT&T U-verse) and satellite (DirecTV) distribution.”Our strategic vision of integrating our radio, TV, entertainment and online properties is in full swing as we continue to seek out unique growth opportunities with a clear eye on capturing the U.S. Hispanic consumer” stated SBS Chief Executive Officer, Raúl Alarcón.KTBU-TV MegaTV Channel 55, will feature MegaTV’s early fringe and prime time original programming block including the hit shows Paparazzi magazine, Esta noche tu night with Alexis Valdés and Bayly, among others, and first-run novelas Chepe Fortuna and Mujeres de lujo. Also, for the first time, the Houston market will have access to the popular daily Radio/TV simulcast of El vacilón del mandril live from SBS sister-station KLAX-FM in Los Angeles.
