U.S. HISPANIC
¡QViva! The Chosen premiere on Univision followed by an average audience of 2.2 million Total Viewers 2+
Maribel Ramos-Weiner| 31 de enero de 2012
The series debut expanded the time period by double-digit margins across all key demographics
The Univision Networks premiere of ¡QViva! The Chosen on Saturday, January 28 at 7pm expanded the time period by double-digit margins across all key demographics.Among Total Viewers 2+ the ground-breaking docu-journey increased Univisions audience by 37%, and additionally among Adults 18-49 by +34%, Adults 18-34 by +33%, Women 18-49 by +41%, and Men 18-49 by +26% in comparison to the prior three Saturdays. In addition, the premiere generated strong social media engagement with more than 55 million impressions on Twitter, according to Radian6.¡QViva! The Chosen also delivered more viewers in the time period versus the same night in 2011 among Total Viewers 2+ by +26%, Adults 18-49 by +17%, Women 18-49 by +27% and Men 18-49 by +6%.The shows one-hour premiere delivered an average audience of 2.2 million Total Viewers 2+, 1.0 million Adults 18-49, 465,000 Men 18-49, 558,000 Women 18-49 and nearly half a million Adults 18-34 (496,000).Following the premiere, Sábado Gigante (Giant Saturday) averaged 2.8 million Total Viewers 2+ and 1.2 million Adults 18-49, retaining and increasing lead-in average plus delivering its highest audience levels in the current season.¡QViva! The Chosen is currently being filmed in English, Spanish and Portuguese.
