U.S. HISPANIC Versión en español

#PRODUprimetime with Ríchard Izarra with Marlon Quintero from CIC, one of the pioneers of the Latino series

21 de junio de 2024

Marlon Quintero: I had the opportunity to work on the first-ever fiction series for Univisión, a weekly show titled Al Filo de la Ley

Marlon Quintero, a Venezuelan living in the US, with a long career in the audiovisual entertainment industry, was present at #PRODUprimetime with Ríchard Izarra. He is the founder of the Center for Innovation and Creativity (CIC) Media, established about 12 years ago. During the interview, he reviewed his career, his successes, and the path of training and education for others, which he finds very fulfilling.

“Thank you so much for having me here at PRODU. It’s always a pleasure to speak with you. Yes, my career has been a journey of many firsts with numerous companies. As you mentioned, I had the opportunity to work on one of the first fictional series in Latin America, pioneering the genre in the region,” Quintero said.

THE BEGINNING OF THE LATIN SERIES
He reflected on his career being a series of “firsts.” From witnessing the shift from long-form to short-form content to his early days at Televen in Venezuela 25 years ago, where he participated in the creation of the first-ever weekly cinematic fiction series. He then went on to achieve another industry first at SPT, where he spearheaded the success of Los Caballeros las Prefieren Brutas on a pay television channel.

“In Venezuela, we broke new ground by creating the first-ever weekly cinematic series in 2000, following a very American production format. Then, I had the opportunity to work on the first-ever fiction series for Univisión, a weekly show titled Al Filo de la Ley. Luis Fernández, the president of Plural Entertainment, the production company behind the series, served as the executive producer. After Sony, I came on board for the wonderful project, Los Caballeros las Prefieren Brutas. I was fortunate to be involved in various aspects, including discussions with Isabella, the author of the source material, negotiating the rights, and bringing the project to life. It’s truly gratifying to see remakes of that same series being produced today,” he said.

TRAINING AND EDUCATION
Beyond his creative work, the engineer possesses a strong passion for developing methodologies and fostering the next generation of creative professionals. He emphasizes the importance of both order and innovation, which is evident in his dedication to sharing knowledge and building the skills of future creators.

“I played a key role in bridging the gap between television and cinema. This involved extensive training for writers, producers, and directors of photography. The focus was on format: the principles of crafting a weekly series, the episodic structure, and the collaborative process of a writers’ room. I was deeply gratified to be part of this training, to introduce the concept of merging film and television sensibilities to develop innovative content. This experience ignited a passion within me to document the methodology I created for building these creative pipelines,” explained Quintero.

“With my background as an industrial engineer, a Master of Arts in television production from San Francisco, and an MBA, I’ve developed a unique perspective. This trifecta of academic disciplines – business, engineering, and creativity – has fueled the creation of my innovative methodology.”

INNOVATION
Innovation is a central theme in this interview. The interviewee’s passion for it is evident not only in his work but also in the very name of his company, CIC Media, which stands for “Center for Innovation and Creativity,” founded 12 years ago.

“What fascinated me most was bridging the gap between innovation and creative industries. Innovation is ubiquitous in engineering and technology, and it permeates our daily lives in the creative world as well. Yet, there was a glaring absence of structured training or education on how to implement these innovative processes within the creative sector. This realization fueled the creation of CIC. We serve companies and individuals in two ways: First, through consulting services, we help them implement innovation methodologies. Second, we offer training through public workshops, university programs, seminars, and masterclasses,” said Quintero.

CIC Media offers a comprehensive five-level training program designed to equip companies with the skills and knowledge to drive innovation. The first level, foundational concepts, establishes a strong understanding of core concepts that define strategy and innovation; the second, innovation drivers, level delves into the key drivers of innovation across product, process, business, and technology; the third, building an innovative organization, focuses on the organizational structures and practices necessary to foster continuous content innovation; the fourth, identifying opportunities, equips participants with techniques for uncovering “eureka” moments and identifying untapped opportunities for innovation, the fifth, implementing the methodology, focus on putting theory into practice, guiding participants through the implementation of CIC’s innovation methodology.

APPLY WHAT HE TEACHES
“I apply what I teach – it’s the cornerstone of my approach. In my role as Creative Officer, I bring that process to the table. Here’s how it works: By understanding market trends through research, client conversations, and industry publications like PRODU, we can build a comprehensive perspective on what customers might desire. The key is to surprise and delight clients with well-defined projects that have a strong foundation, clear purpose, and solid potential,” he pointed out.

“When presenting projects in the UK, for example, there’s a strong emphasis on close collaboration with the client. They typically provide a very specific brief outlining their needs, which helps us establish a clear strategic context. Sometimes, it’s more of a brainstorming session where the client might say, ‘We just conducted a focus group and identified a need for a program of this type.’ In those cases, we develop the project collaboratively. Crucially, we identify the key innovation driver for each project – is it a compelling character, a fresh story, a groundbreaking writing style, a genre mashup? By pinpointing the unique selling point, we can craft truly successful projects,” he said.

EDUCATION OR CREATE CONTENT?
Throughout his career, he has achieved a remarkable balance. Not only has he created exceptional content, but he has also dedicated himself to teaching and training others, both within and outside the industry. This unique experience allows him to deeply understand the distinct satisfaction that comes from nurturing creative talent and developing successful projects.

“Teaching and creating television projects offer distinct forms of gratification. With teaching, the feedback is immediate. Seeing students’ appreciation through their gratitude and questions is a truly energizing experience. Completing a course and witnessing their growth brings immense satisfaction – they approach you excitedly, eager for photos, a testament to their progress. Television projects, on the other hand, are long-term endeavors. The journey from pitching to completion can be demanding. However, securing the sale is a moment of pure elation.”

“There are two key moments in the creative process for me. The first is the initial spark, that moment when you conceive an idea and think, ‘This is fantastic!’ But the true validation comes when you share it with others and receive that same enthusiastic response. That’s when you know you’ve unearthed a real gem,” Quintero concluded.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

Image
ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

Image
CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

Image
VIPS
Image

Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

Image
Image
Image
ACTUALIDAD
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Mi pequeña princesa
Image

Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.