U.S. HISPANIC
Producer Nino Canún from Televisa: We launched Cuéntamelo YA understanding the audience needs of broadcast TV
Maribel Ramos-Weiner| 22 de abril de 2016
Televisa presented its new magazine and show program, Cuéntamelo YA, produced by Nino Canún, hosted by Roxanna Castellanos, Cynthia Urias, Jimena Gallegos and Lola García, launched on Monday April 18th at 1:30pm on El Canal de las Estrellas in Mexico.Thanks to a market study, we realized that this type of content was lacking. We are currently attempting to understand how audiences behave and see that we must be in digital. That is why we will have a strong load of content for this platform, without neglecting our main screen that is broadcast TV, explains Canún.The producer highlighted that he chose a four-women format because it is a proven formula. It is used in all the talent shows and we bet on that. Here we invite all the strength of Televisa Espectáculos, where we will carry out a joint effort, because the daily information will be this programs strength. Mondays and Fridays we will have a section on Televisa Deportes. Together with the four hosts, there will be experts on topics like health, lifestyle, cooking, cinema, fashion, sex, travel and weekend billboard. In each broadcast they will also have a special guest.They will have the support of contents such as La Rosa de Guadalupe and Como Dice el Dicho, looking for orientation on the topics that are covered there.
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