U.S. HISPANIC
Premios Tu Mundo reached 3.76 million Total Viewers on Telemundo
Maribel Ramos-Weiner| 16 de agosto de 2013
The award show was hosted by Gaby Espino (in the photo) and Aarón Díaz
The 2nd annual Premios Tu Mundo, which aired last night (Thursday, August 15) at 8pm ET/7pm CT on Telemundo, delivered double-digit growth over prior year. The show averaged 1,151,000 in Adults 18-49, an increase of 26% vs. last year (912K); 2 million P2+ (1,993,000), +19% vs. last year (1,677,000).The event ranks as #2 primetime entertainment special on Telemundo this season in Adults 18-49 and P2+ (rank excludes Sports). The Adults 18-49 delivery increased +12% in the 2nd hour: 1,092,000 from 9-10pm / 1,221,000 from 10-11pm. The show also increased Thursday 9-11pm time period by +10% in both A18-49 and P2+ compared to the prior four-week average.Premios Tu Mundo reached 3.76 million Total Viewers, including 2.1 million Adults 18-49.The pre-show La Alfombra de Premios Tu Mundo averaged 706,000 in Adults 18-49 and 1.3 million P2+ (1,324,000).A true celebration of U.S. Latino pop culture, Premios Tu Mundo is an annual celebration of the best in novelas, music, fashion, movies and sports. This years live event from the American Airlines Arena in Miami, Florida brought audiences to their feet with performances by Daddy Yankee, Natalia Jimenez, Víctor Manuelle, Christian Castro, Banda Los Recoditos, Voz De Mando, Elvis Crespo and Roberto Junior. The awards show was preceded by the star-studded blue carpet pre-show La Alfombra de Premios Tu Mundo.
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