U.S. HISPANIC
Premios Juventud reaches 10 million Total Viewers 2+ on Univision
Maribel Ramos-Weiner| 24 de julio de 2011
The show kicked off with Daddy Yankee and Prince Royces television debut of Ven Conmigo
The broadcast of Premios Juventud on Thursday, July 21 positioned Univision as the # 1 network, regardless of language, among Adults 18-49, Adults 18-34, Men 18-49, Men 18-34, Women 18-49, Women 18-34, Kids 2-11, Teens 12-17 and Persons 12-34 for the entire night from 8pm to 11pm.The electrifying awards show reached 10 million Total Viewers 2+ who tuned in to all or part of the broadcast.Univisions broadcast of Thursday nights Premios Juventud awards show averaged: 4.6 million Total Viewers 2+; 2.6 million Adults 18-49, 1.6 million Adults 18-34, 1.1 million Men 18-49, 612,000 Men 18-34, 1.6 million Women 18-49, 961,000 Women 18-34, 1.9 million Persons 12-34, 667,000 Kids 2-11 and 342,000 Teens 12-17.Premios Juventud was the top-rated program on all of television on Thursday night, regardless of language, among all Adults 18-34 (1.6 million) and Persons 12-34 (1.9 million) delivering more viewers in these key demographic groups than ABCs entire line-up which consisted of original airings of Wipeout, Expedition Impossible and Rookie Blue, as well as CBS Big Brother; NBCs Love Bites; and FOXs So You Think You Can Dance.Traffic to {www.PremiosJuventud.com} is already outpacing previous years, driven by last Thursday nights first-ever live stream backstage experience, with four simultaneous streams from never-before-seen angles of the stage and behind the scenes shots.Uniques to the site are up 65% compared to last year, visits up 69%, and page views are up 51%.
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