U.S. HISPANIC
Premios Juventud Delivers 3 million Viewers in Adults 18-49 on Univisión
Maribel Ramos-Weiner| 20 de julio de 2010
The singer Juan Luis Guerra was one of the stars present at the event
The broadcast of Univisión’s Premios Juventud (Youth Awards) on last Thursday (July 15th) between 8 and 11pm positioned it as the #1 network in the country, regardless of language, beating ABC, CBS, NBC, and Fox across key demos, including Adults 18-49 (3.0 million), Adults 18-34 (1.9 million) and Persons 12-34 (2.3 million), among others. The 2010 edition of the annual youth awards show delivered its highest-reach ever, attracting 11.4 million Total Viewers 2+ who tuned in to all or part of the broadcast; among all viewers, not just Hispanics. Thursday night marked the third consecutive year that Univisión ranked as the #1 network among Adults 18-34 for the entire night during its airing of Premios Juventud and the fifth consecutive year among Persons 12-34.
