Premios Juventud Delivers 3 million Viewers in Adults 18-49 on Univisión

The broadcast of Univisión’s Premios Juventud (Youth Awards) on last Thursday (July 15th) between 8 and 11pm positioned it as the #1 network in the country, regardless of language, beating ABC, CBS, NBC, and Fox across key demos, including Adults 18-49 (3.0 million), Adults 18-34 (1.9 million) and Persons 12-34 (2.3 million), among others. The 2010 edition of the annual youth awards show delivered its highest-reach ever, attracting 11.4 million Total Viewers 2+ who tuned in to all or part of the broadcast; among all viewers, not just Hispanics. Thursday night marked the third consecutive year that Univisión ranked as the #1 network among Adults 18-34 for the entire night during its airing of Premios Juventud and the fifth consecutive year among Persons 12-34.