U.S. HISPANIC
Premiere of Telemundos Tierra de Reyes reached a cumulative audience of 2,16 million Total Viewers
Maribel Ramos-Weiner| 4 de diciembre de 2014
Telemundos latest production Tierra de Reyes reached a cumulative audience of 2,161,000 Total Viewers and 1,206,000 Adults 18 to 49 on premiere night, according to Nielsen. Starring Aarón Díaz, Ana Lorena Sánchez, Gonzalo García Vivanco, Kimberly Dos Ramos, Christian de la Campa and Scarlet Gruber, alongside Fabián Ríos and Sonya Smith as Cayetana, the premiere averaged 1,226,000 Total Viewers and 612,000 Adults 18 to 49. Tierra de Reyes garnered a 10% growth in its time slot versus the last four weeks among Adults 18-49 (612k vs. 558k). Locally, the novela ranked #1, among Spanish-language networks in its time slot, in Miami and Philadelphia, among Adults 18-49. Tierra de Reyes was the #1 most social primetime show among Hispanic networks, in terms of unique authors and tweets, according to Nielsen Social. Facebook posts promoting the premiere reached over 1.4 million people.
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