Pablo Mendoza of Soi TV: We’d like to build a network that interacts with the people and the brands

In an interview with PRODU, Pablo Mendoza, B2B Chief Marketing Officer of Soi TV spoke about the commercial aspect of the new network. “We have an innovative concept in terms of the commercial side – we want to do branded entertainment. We’d like to build on all levels a network that speaks to the people and the advertising industry, and that brands know the people’s opinion on their product and how they’re using it” Mendoza commented. Mendoza indicated that the company doesn’t only want to create a channel on TV, but also an interactive system of opinion. “We want for the first time Hispanic social TV, but on the other hand we’d like to be the first network Hispanic that combines TV and Internet”.