U.S. HISPANIC
Oswald Méndez: Canela Media is an innovative company that is challenging the ways of creating content
Maribel Ramos-Weiner| 21 de septiembre de 2022
Oswald Mendez de Canela Media
For Oswald Méndez, recently appointed Chief Marketing Officer (CMO) of Canela Media, this is a great opportunity to work in “such innovative company that is challenging everything that is happening in the market, challenging the audience, the industry, and the ways of creating content. It is such an important moment for us that I want to be part of that drive and that movement happening in Canela.”
His first challenges are increasing the audience, brand awareness, “because the company has grown a lot, but now we have to take the next step and what we need is for people to know more about Canela Media offers.”
For Méndez, who has two months as CMO, it is important “to bring the experience accumulated over these years in the Hispanic market and being part of this stage of Canela. I am very excited to see where we are going.”
He said that one of the great differentiators of Canela Media is its condition as an AVOD created by Latinos for Latinos. “It is the only AVOD like this. We will continue with this free model. There is not going to be a paid premium tier here. All content will be premium and free. I think there is consumer fatigue around subscriptions. We have removed all the obstacles so that the consumer can enjoy this content,” he indicated.
Another distinctive element of Canela he mentioned is the approach they take with content creation. “We use faces and genres that are familiar, but we offer them in an innovative way as is the case with Secretos de Villanas (which debuts on October 20).”
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