U.S. HISPANIC
Olympusat emphasized the importance of understanding the target audience and demographics at the Miami Film Festival
Maribel Ramos-Weiner| 14 de marzo de 2017
Tom Mohler, CEO at Olympusat
Olympusat Inc. was in attendance at the 34th edition of the Miami Film Festival, where Olympusat’s CEO, Tom Mohler, was chosen to participate on a panel discussion on Producing in Florida and Beyond.
On Saturday, March 11, 2017, Mohler joined a panel session among industry insiders to offer insight into the television ecosystem transition to Over-The-Top (OTT) platforms, as well as the growing Hispanic audience preferences and demographics.
“The industry is transitioning from linear channels to digital platforms. I believe this is a great opportunity for everyone within the TV and media industry, from filmmakers and storytellers to producers and distributors,” said Mohler. “Although these new opportunities don’t necessarily guarantee success, they give much more fluidity in getting the product to market.”
During the discussion, Mohler also delved into the importance of producing and distributing more multicultural content that appeals to the Latin American community in the United States, and highlighted the work that Olympusat’s networks, including Cine Mexicano, are doing to promote and support Spanish-language cinema.
“It’s important to evaluate the market, understand the target audience and plan accordingly. One of the reasons why Cine Mexicano has been so successful, is because we were able to identify what type of content the Mexican community in the United States is looking for,” added the executive.
Moderated by Kevin Sharpley – president and CEO of Kijik Multimedia Inc., The 5th edition of the Producing in Florida and Beyond panel discussion in conjunction with CineVisun and BFMG took place at The Screening Room in Miami, Florida.
The event also featured industry experts’ Andy Schefter, Carlos Andrés Cuervo, Dean Lyon and Shona Tuckman who discussed the current opportunities and challenges facing production, distribution, computer graphics and visual effects.
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