U.S. HISPANIC
NUVOtv: We feel validated as an English-language alternative for Latinos in the U.S.
Maribel Ramos-Weiner| 21 de junio de 2013
Judi López, senior VP of Affiliate Distribution and Marketing of NUVOtv
I think for a long time everyone thought that if you program for Latinos you ought to do it in Spanish, and so there was a whole opportunity missed on English-language and it is a highly underserved market. We still want to have the same great content and mission and we want to see ourselves in TV the way we live our lives today with a foot in two cultures, said to PRODU, Judi López, senior VP of Affiliate Distribution and Marketing of NUVOtv.She indicated that the fact that Univisión, one of the largest media groups in the Hispanic market, is now also attacking the English-language Latino market validates the category. It strengthens our mission and supports what weve been telling pay-TV operators for years, she added.López, who participated in the multicultural TV panels at The Cable Show 2013 in Washington D.C., said that this event is very important to her and that she has attended the past 20 shows. It has been an interesting transformation of the industry from where it was strictly linear channels to digital and the evolution of technology as it relates to content. So is fascinating how technology and content go together and how important they are in their parallel path, added López.
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