U.S. HISPANIC
Nielsen reports that our viewers are highly connected
Maribel Ramos-Weiner| 16 de julio de 2020
Roy Meyeringh beIN SPORTS
An independent Nielsen study reveals that the 18-44-year-old TV viewer of beIN SPORTS continues to be very connected with sports on traditional and non-traditional platforms.
“We see that the channel´s TV viewer continues to be highly connected,” said Roy Meyeringh, the signal´s VP Business Development, and Affiliate Sales.
He mentioned that 72% of the viewers watch the channel twice as much or more daily. As for the duration of the visualization: 66% watch 60 minutes or more, while the remaining 38% watch 90 minutes per session.
beIN SPORTS XTRA, the group`s open TV signal, registers an increase of 200% in unique daily users that are now 200 thousand; growth of
100% in the daily sessions, reaching up to three or more times per day and more than 3 million daily minutes, as well as a 300% increase in daily impressions “that capture relevant programmatic sales in a critical moment of market change,” he explained. And according to schedules, the audience is stronger during the day, both in and out of the house: 14% watches from 6-10am, 40% from 10am to 4pm; 20% from 4 to 8pm and 27% from 8pm to 6am.
“As a soccer fan, this is an exciting moment with 39 days of games to play the 11 weeks of matches of the 2019/20 of LaLiga. The first weekend of live games on LaLiga after the postponement in March, 1.6 million viewers were recorded (P2 +) on beIN SPORTS and beIN SPORTS en Español (Thursday, June 11 to June 14),” he detailed.
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