Nielsen: Number of US TV households predicted to climb by one million for 2010-2011 TV season

For the 2010-2011 broadcast seasons, Nielsen estimates that the total number of TV households in the US will climb to 115.9 million, an increase of one million homes from last year. Nielsen also estimates an increase of more than two million persons age two and older (P2+) in US TV households, for a total of 294,650,000 people.The rankings of the Top 10 local TV markets were unchanged, but in the Top 20, the Miami-Ft. Lauderdale area moved ahead of Denver (from the 17th position climbed to the 16th). No new markets entered the top 100, however there were several changes within the ranks such as Austin, TX, who had the largest spike within the top 100 ranks, moving from 48 to 44.While many Florida markets had dropped in rank in the latest estimate (Tampa, Miami, Ft. Myers, Tallahassee) partially as a result of the aforementioned phenomenon, there is evidence of some “bounce back” for markets such as Miami and Tallahassee.