U.S. HISPANIC
Nielsen: Number of Hispanic TV households will grow 4,6% in the U.S. this TV season (change)
Maribel Ramos-Weiner| 30 de septiembre de 2011
71% de los hogares tendrán televisión digital, el triple de lo registrado en 2010
The number of Hispanic or Latino TV households in the U.S., for the 2011-2012 TV season, will grow 4.6 percent (over 600,000) compared to last year, according to Nielsen. Asian TV households will increase the most with 9,6%.The TV Universe Estimate for the 2011-2012 season marks the first integration of the 2010 Census counts and adjusted TV penetrations, introducing a number of shifts nationally and within local markets.2010-2011 Season TV HHs 2011-2012 TV HHs YOY ChangeAsian 4,812,310 (2010) 5,273,450 (2011) 9.6% (change) Hispanic or Latino 13,348,190 (2010) 13,957,750 (2011) 4.6% (change)African-American or Black 14,072,950 (2010) 14,277,840 (2011) 1.5% (change)The rapid growth of the Hispanic market has generated a number of headlines since the Census numbers were revealed, but the increase of Asian households should not be overlooked. The rate of change in Asian TV households outpaces that of Hispanic homes, said Pat McDonough, SVP, Insights and Analysis, Nielsen.Los Angeles remains the top market for both Hispanic and Asian TV households, while New York holds onto the top spot for African-American TV homes.Were also seeing increased geographic diversity of Hispanic and Latino consumers. While Los Angeles, Miami-Ft. Lauderdale and Houston remain in the top five for Hispanic TV homes, were seeing growth in markets that defy conventional wisdom. Hartford & New Haven, Conn., Washington, D.C., Milwaukee, Raleigh and Minneapolis are all in the top 50 and saw a bump up in their rankings in the past year, McDonough added.These estimates are projected through January 1, 2012.
