U.S. HISPANIC
New original entertainment program ¡Viva la Tarde! to launch on WAPA América on June 23
Maribel Ramos-Weiner| 19 de junio de 2014
¡Viva la Tarde!
On Monday, June 23, Puerto Ricos broadcaster, WAPA Televisión, will launch a new original entertainment program, ¡Viva la Tarde!, which will air in the United States exclusively on WAPA Américathe stations U.S. cable network arm. The program will air on Mondays, Wednesdays and Fridays at 8pm ET and on Saturdays at 6 and 7pm ET. The 60-minute program will feature a mix of entertainment, comedy, news, and games, as well as celebrity interviews and special guests. In addition, local viewers in Puerto Rico will have the opportunity to win up to US$200,000 each day, thanks to a sponsorship by AT&T Puerto Ricos Go Phone and ACE detergent.Puerto Rican model and television personality Jaime Mayol, who hosted the groundbreaking reality show Idol Puerto Rico, will host ¡Viva la Tarde! alongside actress and comedian Tita Guerrero and former Miss World Puerto Rico 2008, Ivonne Orsini.
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