U.S. HISPANIC
New channel ELLA offers a mix of unique and exclusive original productions and acquired programs
Maribel Ramos-Weiner| 19 de enero de 2012
The new channel ELLA that will be launched on February 14th by MGM Networks Latin America LLC offers a mix of unique and exclusive original productions and acquired programs and delivers the best in entertainment customized for Hispanic women living in the United States. We identified a gap in the market and designed a new channel that will deliver 24 hours of daily lifestyle and entertainment in Spanish for US Hispanic women. The discerning viewers today have come to recognize and associate great programming with well-known Latin talent and we have handpicked many of the hottest stars to join ELLA in this new venture. ELLA delivers lifestyle programs that are both practical and creative, entertaining audiences with original content, great aspirational formats, award-winning Latin American movies, and exclusive reality shows. All in one channel, said Melvin Pérez, president of MGM Networks Latin America LLC.Capturing the true essence of its audience, the butterfly logo and tagline Todo Mujer. Todos los Días (All About Women. Every Day) are in tune with the channels philosophy: ELLA is Hispanic, feminine and something women in the U.S. will want to connect with on a daily basis, whether on-air or on-line.In this first phase, MGM Networks Latin America is investing approximately US$1.5 million of both original production and exclusive acquired programming content that will be implemented in six daily vertical thematic programming blocks each week Familia (Family), Look (Beauty), Casa (Home), Sabor (Flavor), Ser (Self), and Ella Weekends entertainment block, which offers recent award-winning theatrical movies from different countries in Latin America handpicked especially for women viewers on the weekends.
