U.S. HISPANIC
NBCUniversal: We have grown because of our closeness to the audience
Maribel Ramos-Weiner| 22 de febrero de 2019
Klaudia Bermúdez
Klaudia Bermúdez-Key, general manager and SVP at NBCUniversal International Networks Latin America, said that the strategy of grouping the five signals in a single portfolio, implemented in September 2015, has been effective. “We took control of our channels and have seen a favorable growth, not only from audiences but also in terms of income. We were able to position ourselves as a complete portfolio, with differentiated channels and a very diverse offer, in which none of the brands compete with each other, but with very compelling information regarding the share,” she stated.
She highlighted the role that Telemundo Internacional is playing, with enviable growth in the region and mainly in Mexico. “In the last reports from January, we are positioned as number 2 in pay TV, but as number 6 in the entertainment industry in general, which for a pay-TV channel is a magnificent accomplishment,” she pointed out, after mentioning that this is due to the content they have on the screen and the way they communicate with audiences.
On Sunday, February 24 they will launch a special, an interview with Alfonso Cuarón about his movie Roma, produced by Gary Alazraki with two versions, one for Studio, plus documentary, and the other lifestyle for E!, hosted by Lia Ferré, host of Mi Mitad + Hot, that has its debut on Monday, February 25.
Altogether, the brand´s channels, he asserted, all have very solid positions. It is the case of Universal TV and Studio, which have a great deal of content on the screen, Syfy, the smallest channel, in terms of distribution, that already reaches 90 million homes in the region, while E! stands out for making original content to connect with local audiences. Last year they produced four programs in Mexico, many of which —like Mi Mitad + Hot— will have their debut this year.
