NBCUniversal unveils new content and commercial innovations

NBCUniversal unveiled its suite of new Content and Commercial Innovations for the 2020-2021 season, building upon its years-long commitment to reimagining the commercial experience for viewers and driving sustainable, the scaled impact for marketers. 

The 11 new innovative ad formats provide unprecedented access to NBCUniversal’s creative and talent resources, tap into the senses to empower marketers’ stories to stand out, and offer new ways for advertisers to innovate how they tell their stories nationally & globally all available exclusively via NBCUniversal’s One Platform.

“With these new formats, we’re bringing bold creative visions to life by democratizing access to our talent, and introducing new ways to engage the senses and hold attention spans,” said Josh Feldman, EVP, Head of Marketing & Advertising Creative at NBCUniversal.

The new slate of Content and Commercial Innovations fall across three key categories: Unmatched Talent, Innovating Content, and Sensory Experiences.

To date, NBCUniversal has introduced nearly 30 new innovative ad formats. From reducing commercial clutter with Prime Pods, to expertly blending content and commerce with ShoppableTV and NBCUniversal Checkout, NBCUniversal’s approach to reimagining the commercial experience is fueled by years of research that demonstrates significant impact for marketers, while improving the viewer experience. 92% of viewers appreciate commercial innovations compared to standard ads, while 88% are more likely to remember the featured brand. What’s more, 78% are less likely to change the channel.