U.S. HISPANIC
NBCUniversal: Latinos continue to drive growth as one of the top business opportunities in the US
Maribel Ramos-Weiner| 12 de mayo de 2023
Beau Ferrari de Telemundo
NBCUniversal Telemundo Enterprises disclosed its multiplatform lineup for the 2023-24 season. At its Upfront presentation next week, Telemundo will invite brands to ‘come with us’—as Telemundo and NBCUniversal celebrate Latinos—and to encourage marketers to mobilize and recognize the vitality, diversity, and extent of its influence on American culture.
“Latinos continue to power our country’s economic and demographic growth engine as one of the most important business opportunities in the US. Latinos are transforming our society and shaping mainstream culture. As the No. 1 Spanish-language content powerhouse in the US, we are pleased to introduce a robust offering in entertainment, news, and sports with premium properties, the biggest stars, and blockbuster events designed to reach and engage the full spectrum of Latinos in large-scale, in both languages and on all platforms,” said Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises.
Linda Yaccarino, former Executive President of NBCUniversal Advertising and Global Partnerships, added: “We all know that Latinos are one of the most influential and fastest growing communities in this country. So when you combine the power of Telemundo content with the massive reach of Comcast NBCUniversal’s One Platform, you have the most comprehensive and effective way to engage this essential audience. No other company or platform can give marketers everything they need—in one place—to harness the $1.8 trillion buying power of Latinos, in English and Spanish.”
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