U.S. HISPANIC
NBCUniversal: Hispanic media consumption is no longer based on habits but on the ability to choose
18 de mayo de 2018
CCondeLMolenLSilberwasserPeterBlackerRWarren
NBCUniversal Telemundo Enterprises held on Thursday a live-streaming press conference to make known the details of its 2018-2019 Upfront.
Luis Silberwasser, president of Telemundo Networks; Laura Molen, Executive VP, Hispanic Advertising Sales and Lifestyle at NBCUniversal; Peter Blacker and Ray Warren, President of Telemundo Deportes, also participated in the event led by César Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises.
“Hispanics are a growing cultural, political and economic force that influences all the aspects of our country. This is a young, social and mobile segment that increasingly establishes trends, influences pop culture and is becoming the new ‘mainstream’, representing the biggest growth opportunity for US companies,” said Conde.
He added that Telemundo is the only media company that has remained at the forefront of Hispanics’ changing demands and needs as avid media consumers. “Consumption of Hispanic media is no longer based on habits but on the ability to choose, and Telemundo is now Latino’s choice and voice.”
