NBCUniversal Hispanic Group: We have merged our portfolio to engage strategically the market

For the first time NBCUniversal will introduce together its complete open TV networks and channels’ portfolio -including Bravo, CNBC, E!, Esquire, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports Network, NBC Universo, Oxygen, Sprout, Syfy, Telemundo and USA- at the Radio City Music Hall for its Upfront sale on Monday 16.Chris Czarkowsky, VP senior Advertising Sales at NBCUiversal Hispanic Group, talked to PRODU about the benefits of this strategy.“In the last four years, NBCUniversal has merged its portfolio to strategically approach the market and offer advertisers the audiences they need to reach them as any other company can. This portfolio offers the best content, data and distribution opportunities for our partners, proving that there is only one place to achieve this scale and significant interaction with the audience,” he said. Cross platforms sale is the center of this strategy, he said. “Our audiences interact and engage with content in all platforms: from lineal to social. So, to amplify our clients’ message and make more effective the partnership, we always seek to create a holistic marketing platform.”Regarding the U.S. Hispanic TV’s upfront he said that Spanish continues to be relevant. “We want to share our vision of original content made for US Hispanics, how we’re innovating with stories -both creatively and tactically- and the importance of the Spanish speaking audience in the Latino culture context,” he highlighted.