U.S. HISPANIC
mun2 debuts its multi-platform Light Switch campaign to show its new on-air look
Maribel Ramos-Weiner| 29 de junio de 2010
Project Light Switch is the next phase of mun2´s brand roll-out which was initiated last year
mun2 unveiled its multi-platform Light Switch campaign. The on-air, off-air, and online initiative offers an innovative visual execution of the recent mun2 branding campaign, which introduced the network’s tagline “you’re on.”“The new identity is a direct reflection of our audience and is fueled by the best of both worlds. It encompasses the spirit of the bicultural Latino experience in a subtle, clever manner, all while expressing the many meanings of our tagline: you’re on,” said Ricardo DeMontreuil, Creative Director for mun2.“Project Light Switchis the next phase of our brand roll-out which we initiated last year. As the mun2 brand, our vision is to reflect the uniquely American experience of our viewers. Project Light switch is a byproduct of that vision,” said Álex Alonso, VP of Marketing for mun2. A joint project between the network’s Creative and Marketing team, and spearheaded by Troika Design Group, a brand and design agency, the visual campaign includes an animated logo design that serves to further emphasize its audience’s bicultural identity: Latino and American, the best of both worlds.{Watch clips from mun2’s Project Light Switch;www.produ.com/produtv/popupEnglish.html?IDnotiE=75}
