U.S. HISPANIC Versión en español
Multimedios: We need a presence across platforms while staying true to our core values
21 de junio de 2024
Carlos Hernández: We are a channel that informs and gives news, but with our tone, always in a cheerful way
Carlos Hernández, commercial director of Multimedios Televisión (also known as Channel 6), attended Social Media Week 2024. There, he emphasized the significant growth and strong positioning of the channel in the three major Mexican cities: Mexico City (CDMX), Guadalajara, and Monterrey. Notably, these three cities are home to Multimedios’ origins and main headquarters.
He highlighted their position as the #1 newscast nationwide, achieved in just six years since their arrival in Mexico City (CDMX). This accomplishment underscores Multimedios’ 90-year history of continuous evolution alongside the world. From radio to television, print media, and now embracing digital media, social media, artificial intelligence, and everything on the horizon.
Hernández credited their recent success to their ability to adapt and evolve, all while retaining their core identity.
Hernández explained that the most important thing and what has given them so much success recently is that despite having mutated a lot, they have never lost their essence. “As an open-access television channel, we’ve embraced the digital world, including our FAST channel. But the core principle remains: we continue to produce content that resonates with our audience, regardless of the platform. Their preferences guide our content, so we replicate that successful formula across different platforms.”
“At our channel, we deliver news and information, but with a signature approach – always upbeat and engaging. This cheerful tone, I believe, is what resonates so well with audiences, and it translates to brands as well. Our strong audience connection and close relationship with viewers allow us to seamlessly integrate a wide range of brands and brand partnerships onto our platforms,”
“We are a channel that informs, and gives news, but with our tone, always in a cheerful way. I think that’s what has connected so well with audiences, and in the same way, connects with brands. For us, being so well positioned with the audience and being so close to them, it makes it easier for us to negotiate all types of brands and all types of brand participation on our platforms,” he said.
Watch EN VIVO with Multimedios Televisión´s Carlos Hernández
