U.S. HISPANIC
Miss Universe 2010 generates over 25MM page views on Telemundo.com
Maribel Ramos-Weiner| 26 de agosto de 2010
Miss Mexico, Jimena Navarrete, is the new Miss Universe
Telemundo announced today that coverage of the 2010 Miss Universe Pageant resulted in a record-breaking performance for {Telemundo.com}. Since the launch of the Miss Universe microsite, and compared to the same time period last year, video-streaming jumped an +7,548%, domestic page views grew +33%, and visitors increased +12%.Telemundos 360 approach to programming continues to drive incredible results. Our success is no longer measured by just TV viewing but by the total engagement of the audience across all screens, said Peter Blacker, Executive Vice President of Digital Media and Emerging Businesses at Telemundo.Telemundo.com exclusively streamed the newly crowned Miss Universes first interview, and also provided users with a full series of one on one interviews with many of the top finalists. 846,000 total videos were streamed on the day of the show.
