U.S. HISPANIC
MIPCOM 2022: Latino vendors were pleased with the results of the meetings and with the great interest in Fiction in Spanish
Maribel Ramos-Weiner| 21 de octubre de 2022
Estand Banijay Mipcom
MIPCOM 2022 became a great meeting space after two years with almost no face-to-face events. There were 11 thousand of participants, of which 3,100 were buyers mainly from the US, UK, France, Germany, and Spain.
The number of traditional Latin American buyers at Mipcom 2022 was less than in other years, including smaller delegations of open TVs from Chile, Argentina, Peru, Mexico, and Colombia. The same can be said about pay TV.
But those Latino vendors that attended the event in Cannes were very pleased with the meetings and the great interest in fiction in Spanish by platforms that increasingly include more Latino products with good results. This has opened possibilities for acquisitions of canned products and future co-productions.
The boom of FAST channels has also driven the need to acquire content from around the world, including Latin America.
For many top international producers and distributors, Latin America has become a priority market.
An interesting and current topic that Marco Bassetti, CEO of Banijay raised in one of the talks, was the current model of the original production.
He recognized that the platforms are offering an enormous opportunity to producers, but he believes that they could add even more value if they were also part of the profits that these contents generate, as happens in other industries such as publishing or music.
Regarding entertainment formats on open TV, the ones including celebrities continue to work very well, as those of talents and dating shows, mainly in prime time. Platforms are adding more and more of this type of programming to continue attracting new audiences.
There is also a strong comeback of reality shows. The same could be said about local fiction. Mega, eltrece, and TV Azteca have already announced the return of that genre to their screens in 2023.
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