U.S. HISPANIC
Mike Rodríguez promoted to Executive Vice President, Multimedia Development and Distribution at Telemundo
Maribel Ramos-Weiner| 4 de enero de 2011
Telemundo announced that Michael Rodríguez has been named Executive Vice President of Multimedia Development and Distribution for Telemundo.The announcement was made by Telemundo President Don Browne, to whom Rodriguez will report directly. Rodríguez will remain in his role as head of network sales until a replacement is named.In this new position, the executive will work closely with the networks senior management team to identify new business initiatives and alternative revenue streams across the companys platforms, coordinating with all units in support of these new efforts. He will build new relationships and strategic alliances with external companies to create new markets for Telemundo and create and oversee implementation of strategies that will maximize the development of Telemundos non-channel related properties and ancillary businesses.Ann Gaulke, SVP of Affiliate Relations, will continue in her role overseeing affiliate relations and will now report to Rodriguez.Prior to this role, Rodríguez held the post of Senior Vice President of Sales for Telemundo, where he was responsible for the sales and marketing efforts for the Telemundo network, mun2, and the networks digital properties.
