U.S. HISPANIC
Mexicanal to produce live broadcasts in Spanish for the new feed The Cowboy Channel Deportes
Maribel Ramos-Weiner| 29 de marzo de 2023
The Cowboy Channel Deportes
The Cowboy Channel announced the creation of a separate feed for Spanish-language viewers, The Cowboy Channel Deportes, providing full coverage of all performances of the PRCA’s Top 10 rodeos.
Spanish language productions for Fort Worth, San Antonio, Houston, Austin, San Angelo, Reno, Calgary, Cheyenne, Salinas, Pendleton, and the Wrangler NFR in Las Vegas will now be offered as part of a monthly or yearly subscription to the PRCA on Cowboy Channel Plus app.
The first live broadcast feed of The Cowboy Channel Deportes will start on June 15th with the Reno Rodeo. The Cowboy Channel Deportes will also be offered on a regional basis to Spanish-language cable and broadcast channels to support these rodeos and to help develop new fan support in their respective local markets.
“Our #1 goal at The Cowboy Channel has always been to grow the fan base, and viewership, for rodeo and western sports. The Hispanic community in the United States, and throughout all of North & South America, are deeply involved in the western lifestyle. We believe that The Cowboy Channel can help bridge this small gap by producing a year-long Spanish-language feed so that these fans can now follow the regular ProRodeo season from start to finish, growing attendance and interest for all rodeos across the country,” stated Patrick Gottsch, Founder of The Cowboy Channel.
In partnership with Mexicanal, the veteran Mexican rodeo broadcast team of Luis Fernando Zepeda de Alba and Roberto Valdez will anchor these broadcasts from The Cowboy Channel studios in the historic Fort Worth Stockyards. Each broadcast will consist of a pre-show, just like the one produced on The Cowboy Channel prior to each Top 10 rodeo performance. The Cowboy Channel Deportes will simply be an additional option of the various “live” feeds available on the PRCA on the Cowboy Channel Plus app. And this new feed also allows the opportunity for Spanish-language commercials to be inserted into the commercial breaks, specifically on The Cowboy Channel Deportes.
“As a long-time supporter and producer of Mexican style bull-riding programming, Jaripeo, as well as Mexican Rodeo, Charreria, Mexicanal is looking forward to working with The Cowboy Channel to infuse some entertainment into the live broadcasts of the top rodeos from the PRCA and the Wrangler NFR. It is an honor for Mexicanal’s production team to be working alongside their friends and partners at The Cowboy Channel with Luis Fernando Zepeda de Alba and Roberto Valdez, who has been working with Mexicanal for many years in popular shows like Estrellas del Jaripeo and Ahi Viene el Toro. I am sure this will be the first of many very successful collaborations between our two companies,” said Demian Torres-Bohl, president of Mexicanal.
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