U.S. HISPANIC
Mexicanal continues to consolidate its position in the market
Maribel Ramos-Weiner| 1 de mayo de 2012
After seven years on the air, Mexicanal is seeking to tighten the relationship with its audience, and to this end it is consolidating programming from its Mexican providers and offering viewers content they want to see.As part of the strategy, Mexicanal signed an agreement with Sistema de Radio y Televisión de Puebla to provide content for the region. The signal will also increase to 20 the number of televised games from Liga Mexicana de Béisbol (Mexican Baseball League). The league consists of 40 total games from April to August. Mexicanal will mainly air the games of Piratas de Campeche and Rojos del Águila de Veracruz.Luis Torres-Bohl, president and CEO of Mexicanal, also said they signed a deal with Calderón Films, a company that distributes Mexican movies from the 50s, 60s and 70s. We will also have several specials to celebrate Cinco de Mayo and other Mexican festivities, he added.Torres-Bohl pointed out there will be changes in distribution. We dont have specific announcements yet, but well have important changes in the coming months, he added.
