Camilo Bernal, manager of affiliate relations for Mega TV
Spanish Broadcasting System, Inc. announced that Mega TV will be an exhibitor at The Cable Show 2011, cable television industrys premier U.S. event, taking place June 14-16, 2011, in Chicago. The 60th annual convention and international exposition will be held at McCormick Place. Last year over 13,000 industry professionals attended The Cable Show for a front-row view of the new opportunities in entertainment, technology, and media within the multi-billion dollar cable industry. Based on the emerging 2010 US Census figures, it makes business sense to embrace that 1 in 6 subscriber households in the US are represented by Hispanic consumers. The growth of Mega TV in delivering original HD Spanish language programming, supported by our SBS marketing ecosystem, presents a promising value proposition to pay TV operators; eager to gain and retain this multicultural demographic. Were one of the first programmers to launch and grow a unique HVOD (Hispanic Video On Demand) content offer; on pulse with the digital platforms, stated Camilo Bernal, manager of affiliate relations for Mega TV.
