Marcello Coltro from NBCUniversal: People’s Choice Awards will now be an E! franchise

E! Entertainment will have, as of this year, the E! People’s Choice Awards that will be aired on November 11 and for which they will start the campaign on October 24, with a dedicated website and brand activations. The announcement was made by Marcello Coltro, SVP of Marketing, Creative Services and Digital at NBCUniversal International Networks Latin America in the context of the NBCU Experience.

“We will have opportunities for live integrations, on social networks and for the lounge,” expressed Coltro.

Carla Medina, host of E! red carpets, will host a special of Live from E! of the event.

Coltro announced to the new group of the digital area, the E! Takeover. “Not only do we have access to the red carpet, but to the event through influencers, which is very important,” he said.