U.S. HISPANIC

Mar Martínez of Atresmedia in #PRODUprimetime: 2022 will be big for our ATRESplayer platform with the big aggregators

Maribel Ramos-Weiner| 23 de febrero de 2022

Mar Martínez-Raposo de Atresmedia Internacional

For Mar Martínez, general director of Atresmedia Internacional, 2022 will be a great year for their OTT ATRESPlayer thanks to the great aggregators of the region. During #PRODUprimetime with Ríchard Izarra she also referred to the 25th anniversary of Antena 3 Internacional, Atresmedia’s portfolio of four pay TV channels; and expressed her desire to return to face-to-face events, including the Andina Link that will be held in Cartagena de Indias, Colombia, this March.

25th ANNIVERSARY OF ANTENA 3
25 years ago, Antena 3 became the first private TV channel in Spain to reach the Americas. And since then television has changed a lot. “It’s like another world”, said Martinez.
“We started by the hand of a great company that is Multivisión (MVS) and that was more than 25 years ago. But since then –and still- we’ve been closing distribution agreements with many operators, large, medium. We have just launched Antena 3 with an operator in Uruguay. So there is still room for growth, even many years ahead while we continue to incorporate signals. We don’t have 100% penetration, which is great because that allows us to further extend our presence. Our followers are extremely loyal and they continue to really like Antena 3 productions, obviously, a lot has changed now, but we have followers of our daily programs such as El Hormiguero, La Ruleta de la Suerte, Pasapalabra, which are fantastic contests; and of the edition that we do in Spain of La Voz or Tu Cara Me Suena, which are great entertainment shows,” she highlighted.

FOUR SIGNALS AND THE OTT ATRESPLAYER
“We have had the honor of launching and placing new channels on the market. First came HOLA! TV, produced in Miami and available to all of America; then Atreseries, made in Spain and responsible for producing great internationally recognized series. And then, more recently, Atrescine was born. So we have four channels, which were finally joined with the international part of our OTT, ATRESplayer, reaching many subscribers around the world, especially, in Latin American countries and in the US. We distribute ATRESplayer with Claro Video at a pan-regional level, and we are also going to use new operators. I think that 2022 is going to be very important for our OTT platform ATRESplayer hand in hand with the big aggregators”, she stated. “The content proposal is very broad, the way to reach is also very different, but we have seen the changes that this pay-TV industry has undergone throughout America. What prevails is a huge amount of content and the important thing is how to manage that content.”

¡HOLA! TV & ATRESERIES
“!HOLA! TV is very successful because to begin with it already came with a great appeal and a very important asset, which is a well-known and highly identifiable brand. That helps a lot, and also it has high levels of production quality. And Atreseries, is recognized for being very good at producing series. Of the great titles in Spanish, most are ours. We have been the producers of El Tiempo entre Costuras, Gran Hotel, La Casa de Papel -one of the best-, Vis a Vis, the best series on the market and still more in the making. We have that baggage, that identity and the public recognizes us. We had excellent timing, anticipating that great boom that has been the production of the series, and we are delighted,” she expressed.

OTT vs LINEAR
For Martínez, the arrival of the OTTs doesn’t mean that the linear channels will disappear because. “Both are different ways of -what we call- consuming audiovisual content. There are people used to watching their scheduled linear channel and others who want to see the same content, but when they want. That’s why we offer complimentary content, what we call VOD or ‘catch up’, which complements the linear channels, has allowed us to grow a lot and have a great presence with our subscribers. And then, of course, there’s an audience that wants to access our platform, which has a massive amount of library content but also features our same linear channels, and you can have access as well. There are different ways of watching us and our interest is to serve all those different ways of watching TV,” she said.

ANDINA LINK
“If there are no changes or last minute problems, we will be at Andina Link to celebrate. That was the last place I visited before air flights were banned and we were unable to travel. So it will give me great joy to return to Cartagena, that wonderful city and country; and share for a few days. We need to sit down and talk. We really need to know what is going on with the operators -who are our first customers-, how they are assessing these changes, this development; where are we heading to? We are convinced that this will be a good year. We’ve been through the worst. These confinements have favored us in consumption, but there are many things that we need to start growing. I think it is important that we see each other in Cartagena, that we go back to those old customs or to the best of them.”

US HISPANIC
Martínez said that the devotion to Atresmedia’s channels and its portfolio is great both in the US Hispanic and Latin America. “The content that appeals to them is practically the same. And we’re talking about a very interesting and large market. The US Hispanic is the second-largest country in terms of Spanish speakers, so that territory is very important to us. Outside of America, it is something else, there is not so much Spanish-speaking population. We also have our channels in Europe, but it is not the same. In Europe, we address the Spaniards who live abroad. In America our advantage is that anyone can be our audience, they don’t have to be from Spain. They just have to like our programs, our series and be entertained and they follow us. In Europe, it is different because the language barrier makes it a lot more difficult.”

View interview here

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

Image
ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

Image
CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

Image
VIPS
Image

Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

Image
Image
Image
ACTUALIDAD
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Mi pequeña princesa
Image

Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.