U.S. HISPANIC Versión en español

Maggie Salas-Amaro of Canela Kids: One of my greatest achievements is the creation of the animated series SúperEllas

Maribel Ramos-Weiner| 6 de marzo de 2024

Salas-Amaro has been one of the executives responsible for the production of SúperEllas´new episodes since 2023

For Maggie Salas-Amaro, director of Canela Kids, one of her greatest achievements in animation was in 2022 when, upon joining the company, she was asked to suggest a format, and she immediately thought of stories about Latin women. “Coincidentally, searching for the concept, they showed us a project with some of those elements that have been modified. In this process, the animated series SúperEllas was born, which was recognized with four nominations and two awards. I have been one of the executives responsible for the production of new episodes since 2023,” she says with satisfaction.

She said that her beginnings in the industry were easier than women before her, whether as producers, creators, or entertainers. She began doing animation with Nickelodeon Latin America, where she was part of the founding team in 1996 and had the opportunity to work on international projects such as the selection of presenter Steve in Blues Clues and the editorial content of Dora, the Explorer. “These were shows sold worldwide and then produced with local versions,” she noted.

Currently, as director of Canela Kids, she oversees all aspects of the production of SúperEllas and is the executive producer of its upcoming new episodes.

ANIMATION PIONEERS
Salas highlighted that for a long time, men dominated the animation industry. “Currently there are still companies with few women in animation studios.”

She noted that The Walt Disney Company was among the first to have women in prominent positions, “Bianca Majolie was the first woman hired for Walt Disney’s Story Department. Retta Scott was the first woman credited in an animated film and the first woman to animate for Disney. Mary Blair is another of the most famous women who worked for Disney. She worked on the concept art for The Three Caballeros, Cinderella, Alice and Wonderland, and, most famously, Peter Pan. She also designed the It’s a Small World attraction at Disney Parks. One of my favorites is Arlene Klasky, one of the creators of the famous series Rugrats, produced by Nickelodeon, and I greatly admire her for creating such a fun and, at the same time, relevant program with children and its universal themes.

EVOLUTION
Regarding the evolution of the animation industry, Salas said that animation takes much longer than we think. “The Phenakistiscope was the first real animation device discovered by Joseph Plateau in 1832,” she noted.

Many new and dynamic techniques exist today, including the famous 3D, 2D, cut-outs, and motion graphics, which continue to evolve with the technology.

She said that today, more female characters are stars in the animation “beyond Cinderella.”

She noted she would like to see more central female characters in Pixar animations. “I think that a female perspective when making decisions is crucial. For example, I mention several pioneering women from Disney studios and properties like Alice and Cinderella; I think a female point of view and experience was very valuable in the content and style of those classic productions.”

SALAS WAS KEY IN THE LAUNCH OF THE CANELA KIDS APP
Before joining Canela Media, Salas worked for some of the most successful brands in the world, including Viacom, The Walt Disney Company, NBCUniversal, FOX, Univision, and ¡HOLA! TV, where she led the content strategy.

As director of Canela Kids, Salas oversees Canela Media’s kids and family content portfolio, including the development and production of originals and co-productions featuring educational and family content that celebrates Hispanic culture.

She was key in launching the Canela Kids mobile application and seven FAST channels in the US and Latin America, with content from Mattel, Moonbug, Wildbrain, Nelvana, and local productions.

She is a frequent speaker about the transformation of television, content, and emerging media. She serves as an adjunct professor at the University of Phoenix and as an adjunct professor of Journalism and Media at Florida International University (FIU). She has been recognized by Cynopsis Media as Top Women Media and as an Honorary Member of the Worldwide Women’s Audiovisual Association (WAWA) for her contributions to media. Since 2021, she has produced and co-hosted a podcast for FIU, Tech Conversations.

Diario de Hoy

viernes, 27 de septiembre de 2024

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Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

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VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

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ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

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CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

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VIPS
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Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Mi pequeña princesa
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Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
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