U.S. HISPANIC
Luis Silberwasser fromTelemundo: My vision for the chains growth was that it found its own voice
Maribel Ramos-Weiner| 28 de agosto de 2015
When Luis Silberwasser began as a manager in Telemundo more than a year ago, his vision for the chain’s growth was for it to find its own voice, being proud to be Telemundo, that we dont need to imitate others, that if we used a formula different from the one that has been used in the Hispanic market we would have the opportunity to grow, he expressed to PRODU.He added that another important element of his vision was centered on addressing the US Hispanic audience. We are the only ones in this market talking to the audience of this country. 90% of our programming is created by Telemundo for people who live here, aimed at the US audience, he pointed out. Silberwasser mentioned the new spaces they are going to launch as of September. Among these are: a three-episode miniseries titled Francisco el Jesuita (an Anima Films production for Telemundo and the History Channel) and the sequel of La Biblia (La Biblia Continúa) that will be programmed near the Pope’s visit that month. For the end of September, the third season of Señora Acero is coming.For October he mentioned the launch of the first edition of the Latin American Music Awards, the miniseries produced by FOXTelecolombia, Celia, and before the end of October, the show Qué Noche, with Angélica Vale and Raúl González for the prime time schedule on Saturdays. The debut of Gran hermano will be in January 2016.
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