Lifetime: 70% of the content is created by women

70% of the content that is broadcast on Lifetime is generated by women, the female point of view is the cornerstone from which programming and marketing arises, stated Carmen Larios, Senior VP of Content at Lifetime.

“Women’s work in women’s stories is very important and Lifetime is premiering four Lifetime Christmas Movies in a block called Amor en Navidad where we work with Roxana Rotundo of VIP 2000 and Yahayra Films. It is encouraging how the roles of production, lighting, scriptwriting are now in the hands of women,” she said.

Larios stressed that a lesson learned from the pandemic is that people began consuming content long before December, looking for messages of hope and the special Amor en Navidad was an answer to that.

“During the pandemic, high consumption peaks were reported, however, currently the audience is more fragmented, we noticed that the consumption of Christmas content increased long before December because people were looking for a message of peace and for this reason we’re offering Christmas content from November to January.”

Lifetime will also premiere a home improvement show, an important consumer topic because people now spend more time in their homes. Larios added that the great challenge for 2023 is multi-platform distribution and how to make sure that the user is present in all channels.