Liberman Broadcasting designates Jim Baral SVP, Integrated Sales West Coast

Liberman Broadcasting Inc. (LBI) has appointed Jim Baral as senior vice president, Integrated Sales West Coast. Baral will be based in LBI’s Burbank headquarters.Baral brings three decades of media industry experience to his new role with LBI, including senior-level executive positions in local and national television, network television and multi-channel media. He joins LBI from Univision, where he served as Network VP Sales & Marketing West Coast since 1998. “We are excited to have Jim join the Estrella TV team. During Jim’s 14 years with Univision in Los Angeles, he established a hands-on, collaborative culture and developed custom branded and integrated cross-media solutions for his LA based marketing partners. Those skills are a perfect fit for Liberman Broadcasting and Estrella TV. Because we produce all of our top-rated programming in-house, Jim will be able to super-serve our clients with unique brand integration and custom content solutions,” says Judy Kenny, Estrella’s EVP of Network Sales and Marketing.